Digitisation, Accessibility, Security and Promotion of the Museums int the Marche Region

10 partners, 40 speakers, 20 projects presented, 50 museum professionals, 8 events

Within the framework of the Erasmus+ project “NEXT-MUSEUM: Fostering digitisation in small and medium-sized museums through the figure of the Digital Curator“, on the occasion of the Erasmus Days, an event dedicated to the topics of digitisation, accessibility, security and promotion of the museums of the Marche Region it was held on Monday 9 October 2023, from 10 a.m. to 5 p.m. at Palazzo Li Madou in Ancona.

The initiative is organised by Fondazione Marche Cultura – Settore Musei e Luoghi della Cultura, Università Politecnica delle Marche and ICOM Italia, with the participation of the Municipality of Cagli and Museo Archeologico e della Via Flaminia di Cagli, Museo Archeologico Nazionale delle Marche and Museo Tattile Statale Omero (Direzione Regionale Musei Marche), Municipality of Fano.

The European Next-Museum project, of which Fondazione Marche Cultura is the leader, intends to encourage the use of digital tools in various areas of the sector in small and medium-sized museums, from management to cultural promotion up to museum experiences. Various initiatives included in this framework have already been implemented in the area, such as the training for digital curators held in Ancona in March 2023.

The final output of the Next-Museum project involves the creation of a digital experience within the museums selected in the various participating countries, thus testing the application of skills and the involvement of the public in the digital initiatives undertaken. On 9 October, the pilot project carried out by the Marche working group was presented during a round table which will address the topic of the digitisation of cultural heritage, also in relation to other important related topics, such as the accessibility and safety of museums . In the final part of the event, coordinated by ICOM Italia, the Museum Safety and Emergency Plan and the accessibility app were discussed, also presenting case studies from the Marche Region together with representatives of the institutes involved.

“Usability, care for information, and the adoption of innovative tools are increasingly decisive elements,” says the president of the Fondazione Marche Cultura, Avv.Andrea Agostini, “elements that can make the difference, first to attract visitors, then to capture their attention. This is because in a museum you don’t just go to admire something, you participate in an emotion. Favoring digitisation, therefore, especially in small and medium-sized museums, becomes strategic and Fondazione Marche Cultura is pursuing this path, in the conviction that intelligent projects and innovative digital curators can really characterize our structures and make them more attractive.”

Institutional greetings were given by Chiara Biondi, Marche Region Councillor for Culture; Daniela Tisi, Marche Region Director of Cultural Heritage and Activities; Francesco Gesualdi, Director of the Marche Culture Foundation; Paolo Clini, Rector’s Delegate for Cultural Heritage at the Marche Polytechnic University; Michele Lanzinger, President of ICOM Italy; Luigi Gallo, Director of the Marche National Gallery and Marche Regional Museums Directorate; Benilde Marini, Deputy Mayor of the Municipality of Cagli.

To participate, it was necessary ti fill out in the form at this link.

Part of the day was recorded and published on the YouTube channel of the Fondazione Marche Cultura.

The Digital Project: traveling with the warriors of Cagli

During the event on 9 October, the digital work that will come to life in the Archaeological and Via Flaminia Museum of Cagli, selected as the recipient museum of the project, was presented.

The digital experience on which the partners have been working and which is currently being finalized is linked to the history of the Cagli area as an important point on the Via Flaminia and as the site of a valuable archaeological find, that of the Stipe di Coltone. A virtual tour will make it possible to explore the area of the ancient Roman consular road and to visit little-known or hard-to-reach Roman archaeological sites, while an interactive installation will take the public on a fascinating journey on the traces of the warriors in the votive deposit of Cagli.

DigitalEducationOnTour, 16 October to 25 November

As part of the multiplication of events of the NEXT-MUSEUM Project, a very special initiative was also presented on 9 October, which will allow museum professionals and all interested parties to discover and learn more about the experiences already carried out in the Marche region, which represent virtuous examples of the application of digital technology to museums: the DigitalEducationOnTour. From 16 October to 25 November 2023, a rich calendar of weekly visits, divided into 7 stages that will touch all the provinces of the Marche region, will thus make it possible to get to know the projects in place and how digital is being used in the sphere of cultural heritage, experiencing first-hand innovative and engaging digital experiences within the selected museums.

The planned stages are:


Monday 16 October 9 a.m. – 3 p.m.
– Polytechnic University of Marche

MUSEUMS AND DIGITISATION. A comparison between universities, companies and the territory

In-depth discussion on the digitalisation of the digital pilot case of the NEXT-MUSEUM project, round table between universities and companies on innovative topics such as AI, NFT, DigitalHeritage, Storytelling, UserBehaviorAnalytics, InteractiveUserExperience for cultural venues. In addition, it will be possible to enter and visit the DHeKalos Laboratory of the Distori Heritage research group, which has been working on Digital Cultural Heritage for years.

Meeting point: UNIVPM, CLAB – Building 5 elevation 155, Monte Dago Pole

See the day’s programme

News: FacebookInstagram


  1. Monday 23 October 9 a.m. – 2 p.m.

JESI – Palazzo Pianetti Municipal Museums, Federico II Stupor Mundi Experience Museum, Jesi Landscape Interpretation Centre

FOUR DIGITAL STEPS IN JESI between website, management, digital layouts and a piazza app

Tour of Jesi and its digital cultural sites, including the recently opened Landscape Interpretation Center. And for those who wish, at the end of the morning there will be a tasting at I.M.E. Istituto Marchigiano Enogastronomia.

Meeting point: Musei Civici di Palazzo Pianetti Via XV Settembre 10, Jesi

News: FacebookInstagram


Monday 30 October 16:00 – 19:00

FERMO – Fermo Archaeological Museum


Observe the layout of the new Archaeological Museum of Fermo and its behind-the-scenes study of its accurate storytelling. At the end of the visit, a “taste” of the Escape Room.

Meeting point: Archaeological Museum of Fermo Via Paccarone 36, Fermo


Monday 6 November 10:00 – 13:00 hours

MACERATA – Auditorium Biblioteca Mozzi Borgetti, Mercato delle Erbe, Musei Civici di Palazzo Buonaccorsi

DIGITAL NATIVE ARTS. Technological research, languages and fruition towards a digital transformation

Thanks to research and development grafted between the public and private sectors, A.N.D – Digital Native Arts – was born. We talk with the creators to understand how virtual reality (VR), augmented reality (AR), videomapping (VM), holographic technologies (OL) and software for user recognition and monitoring can offer a space in continuous evolution and connection with the territory where present, past and future meet. A preview will also include a visit to the spaces and technologies of the Mercato delle Erbe and the Civic Museums.

Meeting point: Auditorium Biblioteca Mozzi Borgetti Piazza Vittorio Veneto 2, Macerata


Monday 13 November 14:30 – 18:45

ASCOLI PICENO – Pinacoteca Civica di Ascoli Piceno (Sala della Vittoria)

MUSEUMS AND UNIVERSITIES: innovative practices for technological literacy, digitisation and virtual realities

Presentation of the DC BOX – Digital Curator training & tool box project, its results and the prototypes realized, by the Università Politecnica delle Marche (lead partner). Round table of museum curators, demo sessions and visit to the Pinacoteca.

It will also be possible to participate remotely.

Meeting point: Pinacoteca Civica Piazza Arringo 7, Ascoli Piceno


Monday 20 November 10:00 – 13:00 hours

FANO – Museum of the Via Flaminia in Fano, Archaeological Museum in Fano

DIGITAL TO CREATE TERRITORIAL NETWORKING. Archaeological museums between tradition and virtual

A visit to the two archaeological museums in Fano to understand the different settings. Understand how tradition and virtuality can both communicate with the entire territory of the Via Flaminia.

Meeting point: Museum of the Via Flaminia in Fano Via Arco D’Augusto 1, Fano


Saturday 25 November 16:00 – 19:00

CAGLI – Archaeological and Via Flaminia Museum

THE MUSEUM DIALOGUES WITH THE TERRITORY. Inauguration of the digital project Before the Via Flaminia: traveling with warriors

Preview presentation of the NEXT-MUSEUM Digital Pilot Project. The event will begin at the Mallio Bridge, bearing witness to the importance of the Via Flaminia for the development of the city of Cagli. The visit will continue in the Hall of the General Council and then in the Archaeological and Via Flaminia Museum, where the vicissitudes of some archaeological finds will be recounted, in order to rediscover the importance of some places that are little known today. This will be an opportunity to present the new sensorial exhibition with exhibits to touch and virtual tours created to amplify the dialogue between the archaeological museum and the territory.

Meeting point: Mallio Roman Bridge – Archaeological Area

How to participate in the DigitalEducationOnTour

Museum professionals and all those who are interested in the topic and want to participate in the visits included in the tour can register by filling out this registration form. Places are limited and reservation is compulsory.

For information:
Tel. 071.9951621 – 631